Moovida Blog » marketing http://www.moovida.com/blog Wed, 14 Jul 2010 11:58:35 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Creative Commonsense http://www.moovida.com/blog/2010/02/02/creative-commonsense/ http://www.moovida.com/blog/2010/02/02/creative-commonsense/#comments Tue, 02 Feb 2010 18:33:02 +0000 Vober http://www.moovida.com/blog/?p=523 One of our developers shared an article by Techdirt entitled The Future Of Music Business Models (And Those Who Are Already There) the other day. In a nutshell, it’s an interesting look at how professional musicians can embrace the creative commons model to promote their music, then cash in by offering exclusive products and services at elevated costs. Nothing new, but it demonstrates how it’s paid off well for both reputable acts such as kings of viral NIN, to lesser known acts such as Jill Sobule.

Instead of fighting the inevitable force that has become P2P sharing which usually ends up fueling frustration with fans and costly lawsuits, these musicians have taken tabs on the commercial open source business model. Test drive the shabby version for as long as you want, or pay up to get pimped out.

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Besides the fact that the article has way too many examples making it suitable for starving artists looking for inspiration, it demonstrates the creativity certain musicians have for marketing themselves, all while embracing free sharing.
There is definitely a lesson to be learned from these musicians. Can B2C open source software be so successful in creating an innovative yet sustainable business model?
Looking forward to hearing your opinion on the subject…One of our developers shared an interesting article by Techdirt the other day entitled The Future Of Music Business Models (And Those Who Are Already There). In a nutshell, it’s a look at how professional musicians can embrace the creative commons model to promote their music, then cash in by offering exclusive products and services at elevated costs. Nothing new, but it demonstrates how it’s paid off for both reputable acts such as kings of viral NIN, to lesser known acts such as Jill Sobule.

Besides the fact that the article has way too many examples making it suitable for starving artists looking for inspiration, it demonstrates the creativity certain musicians have for marketing themselves all while embracing free sharing.

There is definitely a lesson to be learned from these musicians. Can B2C open source software be so successful in creating an innovative yet sustainable business model?

Looking forward to hearing your opinion on the subject…

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